iSpot.tv is the leader in real-time TV ad data and analytics. The attention and conversion analytics company measures TV ad activity at scale and directly from 8+ million smart TV screens. The proprietary platform measures TV ad impressions in a digital-like manner across linear (national & local), OTT, VOD and DVR environments across all operators and zip codes. iSpot’s attention analytics measure viewer retention and tune-out while ads are playing on the screen. By directly connecting TV ad impressions with web, app and other 1st party data, the company’s conversion analytics enable rapid, actionable insights on how creative and media on TV drives sales. The company’s dashboards, APIs and analytics are utilized by leading brands in every major industry, as well as by TV networks and agencies.