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Bradford Jones

Investment Associate

Bradford joined Insight in 2018. He focuses on sourcing and evaluating growth stage vertical and horizontal application software companies.

He graduated from the University of Michigan, where he received his bachelor's in General Studies, focusing on Economics, Technology, and Entrepreneurship. During his time in college, Bradford competed in 2 NCAA Varsity sports, swimming and football. He finished his career as an Academic All-Big Ten, Big Ten Distinguished Scholar, and Varsity Letter Winner while playing Tight End as a walk-on under Coach Jim Harbaugh. He also gave the 2019 commencement address at the University of Michigan College of LSA for the Department of Interdisciplinary Studies.

Bradford has been passionate about entrepreneurship from a young age. He started his entrepreneurial pursuit at age 18 by building power-assisted wheelchairs for a Healthtech startup in Detroit, Michigan. He pivoted to finance, facilitating financing and analyzing credit risk with SME manufacturing technology companies at Wells Fargo, then to growth-stage software investing as a summer intern at Insight Partners. While at the University of Michigan, Bradford also was involved with the University of Michigan's Venture Capital accelerator, UpRound Venture Capital.  

Besides work, Bradford enjoys the simple things; volunteering at his local church, exercising, and reading. He also enjoys traveling and exercising his artistic side by doing freestyle poetry & rapping with strangers and friends in NYC.