Nikki Parker is Vice President of Marketing Strategy and Communications at Insight Partners where she is responsible for articulating and amplifying the iconic firms leadership position in the industry and the unprecedented value it brings to their portfolio of software and technology companies. Nikki has extensive experience implementing integrated communications and marketing programs, as well as running strategy for businesses within every stage of their lifecycle, from startup to IPO.
Departing leading PR firm 5W where Nikki, as Senior Vice President, led the vision and direction of the agency's consumer tech, B2B, enterprise, and crisis communications practices. Nikki built high impact communications programs for some of the world's most respected brands and took great pride in leading a team of formidable PR practitioners.
Nikki began her career in innovation solutions driving every aspect of a go-to-market strategy, from ideation, business plan development, and marketing execution. This provided Nikki with a 360-degree view of how to build and execute on strategy that will ensure product or business success, as well as strong stakeholder management skills to ensure buy-in. Nikki then applied this business acumen in a variety of roles, working with multiple high growth technology companies across the consumer, cyber security, AI, SaaS and marketplace sectors, where she led global growth, marketing, communications and investor relations. Having navigated and executed numerous funding rounds, IPOs, acquisitions, product launches, new market expansions and other business milestones Insight Partners and its portfolio companies will encounter, Nikki brings to the firm sophisticated instinct but, remains the hardworking, scrappy operator that has led many businesses to greater success.
Nikki holds a Bachelor of International Studies from The University of Sydney and completed the Harvard Business School Building a Culture of Innovation program in 2018. Nikki is a fitness, food, and travel aficionado (and not exactly in that order)!