Insight’s Periodic Table of B2B Digital Marketing Metrics | Metrics | Insight Venture Partners
Marketing

Insight’s Periodic Table of B2B Digital Marketing Metrics

by Insight Onsite

Insight’s “Periodic Table of B2B Digital Marketing Metrics” provides the statistics and tactical trends that Insight Venture Partners has collected from our portfolio companies and observed across the industry. The Periodic Table reflects the complexity of the software marketing landscape but is not an exhaustive list of all marketing activities. These are the core metrics that companies need to measure and manage, and will vary by type of product sold, and by end buyer (business buyer or tech buyer).

Tags:,

Insight Onsite

Looking for insight from our onsite team? Check out the latest news and events regarding company leadership and strategy on our blog today! 

See Insight's Full Bio

Read More Posts from Insight Onsite