Play Bigger: The Science Behind Category Design | Blog | Insight Venture Partners

Play Bigger: The Science Behind Category Design

Dave Peterson of Play Bigger Advisors will be hosting a webinar about the science and discipline of category design.

Dave is a co-author of the book Play Bigger, a farsighted and pioneering guide, that incorporates data analysis, interviews and research to reveal the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

This category design webinar will walk through the science of category design, the foundational building blocks of how to define and develop a category, and provide many case studies of category kings from the technology and consumer markets.