The Importance of Brand & Thought Leadership for ScaleUp Software Companies

Published

Marketing rhetoric tells us that 70% of B2B decisions are made before the buyer speaks to a salesperson. But how does this relate to today’s technology buying cycle? 

Watch this webinar where you'll get a first glimpse of exclusive, independent research conducted among 819 IT security decision makers worldwide, examining how thought leadership impacts their buying decisions. You’ll hear hints and tips on how to build a thought leadership position in the market from a PR industry veteran, who’ll share her insights on how successful companies in the sector are stealing a march on their competitors.

You’ll also hear a case study on how Thycotic, a former Insight portfolio company and specialist in privilege access management, has built a leading brand position using an integrated PR and marketing strategy.

Speakers: 

Dianne

Anna

If you are an Insight portfolio company interested in partnering with Code Red Security PR, we encourage you to leverage our special pricing by going to their partner profile on the GO portfolio platform

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  • Insight Partners, ScaleUp Software Investors

    Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30…