Defensive Pricing During COVID-19
On May 4th, 2020, Insight hosted with Eddie Hartman, Partner at Simon-Kucher and Partners, as he discusses critical frameworks for defending your revenue during COVID-19, and accelerating into the economic recovery.
This webinar will cover specific pricing and retention strategies, drawing on data from the 2000 and 2008 crises. The goals are to protect your company’s revenues during the current crisis, and to set your business up to succeed when recovery comes – even if the recovery is non-linear.
Specific tactics discussed:
- Concessions strategies to retain customers without avoid giving away too much value
- “Crisis-proofing” your pricing architecture (structure, package, metrics)
- Creating crisis-specific promotions to gain market share against the competition