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ScaleUp:CEO – A SaaS Leader’s Guide to Entering a New Market or Segment
1 min. read
You’ve achieved product-market-fit – congrats! Entering the growth stage of your ScaleUp means facing a new set of challenges critical for growth and scale. One of the most significant decisions you will likely face is entering a new market or segment.
During this session, our GTM experts share their step-by-step guide on entering a new market or segment and discuss the essential elements to evaluate and adjust.
The speakers also walk you through addressing which components of your business are most impacted when expanding into new horizons with the Growth Acceleration Framework in hand.
Additional Resources: Generative AI, SEO, and what leaders should know: Google search in the future
Check out the key points we covered
03:37
B2B SaaS Growth Framework Introduction
04:10
US Market Expansion Challenges
09:25
Moving to Enterprise Segment
14:17
Marketing Before Sales Reps
17:19
Leveraging Success in New Markets
20:41
Upmarket vs. Downmarket Expansion
24:29
Staying Focused on Revenue and Impact of Sales; SEO & Demand Gen
34:37
Role of Analyst Firms and Examples of What Not to Do
36:42
Email Marketing in the US Market + Technical Marketing Content Outsourcing
42:08
AI Tools for Translation
Meet the Panelists:
