Steve Ward, MD at Insight Partners, and Betsy Wille, Director at the Cybersecurity Studio and Former CISO at Abbott, delve into the hot topics and key takeaways from RSA 2023 in this dynamic webinar. Drawing from their wealth of experience in the field, our panelists share their personal highlights and insights that cyber leaders can leverage going into H2.
Here are some highlights and learnings:
- The show floor can be a great place to collect intel and shape your competitive advantage. Utilize this time to observe how others use messaging, what new functionality they’re rolling out, etc.
- Given the classic enterprise budget/procurement process, most vendors at RSA should aim to establish executive relationships with the intention of landing deeper follow-ups for Black Hat.
- One-size only sometimes fits all, so be thoughtful about your follow-up strategy. When you reach out to your leads, keep the audience in mind and adjust your pitch/narrative accordingly.
- Executives increasingly want to see new and emerging tech earlier. Rather than focusing on selling or scanning badges, focus on sharing their broader vision, gathering feedback, and establishing relationships.
Share your experiences and insights from RSA and tag us on LinkedIn or Twitter (@insightpartners).
